Forget traditional media, plans and advertising. Using influencers and engaging with audiences are the best ways to position in culture authentically. Put the consumers’ interest first and win them over.
Invite people to become part of the journey, tell them a story and get them invested. advertising is no longer “buy this product, it works”. The approach must be informative, engaging and entertaining.
It’s less likely these guys are going to stop and listen, find a way to be part of an ongoing conversation. The more brands can feel native to them the more likely they are to respond.
BE REACTIVE. BE REAL TIME:
Being tapped into real-time culture allows brands to pounce on any trend or conversation. Social media plans should now involve real-time content – it is essential.
WE ARE IN THE 140 LETTERS UNIVERSE
When communicating with the Connected Generation, be visual, use less text and more images. a picture is worth a 1000 words remember!