MEET THE “GENERATION Y”

THE CONNECTED GENERATION

SOME FACTS THAT WE KNOW

  • 94% of millennials think online ads are not CREDIBLE
  • 80% of web traffic will consist of video by 2019
  • Over 30% of millennial consumers say they would share branded content if they like it.
  • 8 out of 10 millennial respond positively to contents that are INFORMATIVE.
  • 66% of millennials share contents that are ENTERTAINING
  • 58% of millennials are attracted to contents that are FUNNY

It's 2017, the average attention span is decreasing by the minute.

There are a hundred other marketing related messages in a day. If your content isn’t mind captivating, innovative or engaging, it will be ignored.

Our recommendations

TRADITIONAL ADVERTISING IS DEAD.

Forget traditional media, plans and advertising. Using influencers and engaging with audiences are the best ways to position in culture authentically. Put the consumers’ interest first and win them over.

ENTERTAIN THEM OR GET LOST

Invite people to become part of the journey, tell them a story and get them invested. advertising is no longer “buy this product, it works”. The approach must be informative, engaging and entertaining.

THEY REALLY ARE CONSTANTLY CONNECTED

It’s less likely these guys are going to stop and listen, find a way to be part of an ongoing conversation. The more brands can feel native to them the more likely they are to respond.

THERE’S NO TIME LIKE REAL-TIME

BE REACTIVE. BE REAL TIME:

Being tapped into real-time culture allows brands to pounce on any trend or conversation. Social media plans should now involve real-time content – it is essential.

WHAT “R” YOU SAYIN?

WE ARE IN THE 140 LETTERS UNIVERSE

When communicating with the Connected Generation, be visual, use less text and more images. a picture is worth a 1000 words remember!

Learn more about Nigeria Millennials

Download the free ebook

Research Sources: Disrupt Lab, TrendHunter, RSA Org, A.S.B.O Gen, Presentation, Sparks & Honey insight, Voxburner Report, UK Insight Report, Goldman Sachs Report, thisisinfluential.com

NIGERIAN MILLENNIALS REPORT:  research by Getupinc  and ynaija