Social Media Week Lagos has unarguably become the largest tech, new media and business conference on the…
MARKETING as you know it is DEAD and GONE! (Rest in Oblivion).
The future of STRATEGY, COMMUNICATION and MARKETING is hinged on PERSONALIZATION and RELEVANCE. The old school model of customer and people categorization using metrics like demography, gender and social class IS NO LONGER EFFECTIVE. People generally have more complex layers of needs and interests.
WELCOME TO THE ERA of PRECISION MARKETING.
Customer Engagement, Retention, Loyalty, Advertising Campaigns, Marketing and Sales Optimization/performance, Digital Marketing should not be done using ASSUMPTIONS or HOPE MARKETING.