ABOUT CAMPAIGN (Influencer marketing/experiential Event)
Jameson Whiskey is a product of the pernord ricard International. Recently entering the Nigerian Market, the brand seeks to connect with influencers and create an opportunity for potential target audience to experience the brand.
Work with PR agency GRAYLING to develop a robust influencer lists across industries like fashion, business, entrepreneurs and media personalities. An open air event was held in Lagos and had over 500 influencers in attendance. There were provisions for music, dance, games, foods and of course a lot of Jameson whiskey to go round.
PROJECT STATUS: Completed